Making a Difference Through University Social Responsibility
In 2013, Universiti Teknologi PETRONAS (UTP) embarked on a new approach for its corporate social responsibility (CSR) initiatives. Having been established nearly two decades prior, and with numerous accolades for academic excellence, the University wanted local communities in the vicinity of its campus in Bandar Seri Iskandar to grow and prosper.
The new CSR plan would shift the focus from being purely philanthropic and charity-based to those that emphasise more on capacity building for empowerment. A catchphrase often repeated to encapsulate this new thinking was: Instead of giving fish, teach the communities how to fish.
Three key areas were identified: