MyRA plays a significant role in shaping the perception and success of an institution in the competitive landscape of higher education especially in Research and Development. 
         
             
               
                  Reputation: The reputation of the university both nationally and internationally can attract top students, faculty, and funding opportunities. 
         
             
               
                  Attracting Talent: Attractive to prospective students, faculty, and staff. It can help in recruiting the best and brightest individuals, thereby improving the overall quality of the institution. 
         
             
               
                  Funding Opportunities: Funding opportunities from government agencies, private donors, and industry partners. This funding can support research, infrastructure development, and other initiatives. 
         
             
               
                  Competitive Advantage: Provides a competitive advantage over other universities, particularly in terms of attracting students and securing research grants. It can also lead to partnerships with other prestigious institutions. 
         
             
               
                  Accountability: Publicly available ratings provide a measure of accountability for universities. They can serve as benchmarks for assessing performance and holding institutions accountable to students, parents, taxpayers, and other stakeholders.
         
             
               
                  Quality Assurance: Assess various aspects of academic quality, including teaching, research, facilities, and student outcomes. Monitoring these ratings can help universities identify areas for improvement and maintain high standards of excellence.