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​Bachelor of Business Management (Hons)

JPT/BPP(N/345/6/1096)04/26

 

Introduction

This programme provides students with the fundamental knowledge and practical skills of business management especially in core business areas and business analytics.

Throughout the programme, students will develop a business mindset and analytical skills to make informed decisions in data-driven organizations through synthesizing data for sound business solutions.

All students of Bachelor of Business Management will undergo a 7-month internship during their final year which will enhance the employability.

Click here to download the BBM programme brochure.


Specialization in Business Analytics

Students will specialize in Business Analytics which is the combination of skills, technologies, applications, and processes used by businesses. In the current data-driven business landscape, companies generate real-time data to predict future trends for better decision-making and business strategies. Business Analytics will provide cutting edge expertise and skills to unlock values for improved business solutions.    

 

Unique Value Propostion for BBM (Hons) in Business Analytics at UTP

  • Industry-driven program
  • Industry validated curriculum & design
  • Broad-based program with future-oriented specialization
  • Current and relevant to employment sector
  • Forefront of 21st century business environment
  • Quality teaching and advanced learning methodologies


Career Prospect

Business Management career in the area of management, marketing, accounting/ finance, economics, operations, supply chain, and related fields. For example:

  • Business Managers
  • Operations Managers
  • Marketing Managers
  • Supply Chain Managers
  • Finance Managers
  • Human Resource Managers
  • Business Data Analysts
  • Marketing Research Analysts
  • Supply Chain Analysts

Programme Educational Objective

To Produce Business Professionals and Leaders in Various Sectors Globally


Programme Outcomes

To produce well-rounded graduates with the following outcomes:

  • Apply the knowledge of business management to various sectors
  • Create and develop innovative business management solutions using scientific approaches, best practices in meeting stakeholders' needs
  • Demonstrate understanding of professional, ethical, moral, legal and social issues toward society & environment
  • Integrate and implement business management solutions in relevant environments
  • Function and communicate effectively in a variety of professional contexts as individual or member of a group
  • Operate and function effectively in multi-disciplinary teams to accomplish a common goal
  • Engage in life-long learning and professional development
  • Demonstrate entrepreneurial skills and business acumen

 

Duration

3.5 years

  

Graduation Requirements

In order to graduate with the Bachelor in Business Management (Honours), students are required to obtain a minimum of 122 credit hours and a minimum CGPA of 2.00/4.00.  

Summary of Courses Required for​ Graduation 
Course Group (G) Number of Credit Hours
NR    -   National Requirement 10
UR    -   University Requirement 16
CC     -   Core  Common 26
CD     -   Core Discipline 28
CSp   -  Core Specialisation 30
E       - Electives 12
TOTAL

122

 

Programme Curriculum Structure 

SEMESTER 1 ​ ​ ​ SEMESTER 2 ​ ​ ​ SEMESTER 3 ​ ​ ​
​Code Courses Cr​ G​ ​Code Courses ​Cr ​G ​Code Courses ​Cr ​G
MPU3122/ MPU3142 ​MPU 1 – TITAS

Bahasa Melayu Komunikasi 2
​2
NR

MPU3112 / MPU3172

​MPU 1 - Hubungan Etnik

Malaysian Studies 3
​2 NR ​MPU2 ​One (1) U2 Course ​2 ​NR
PEB1012 ​Intro to Oil & Gas Industry and Sustainable Development ​2 ​UR ​CEB1012 ​Health, Safety and Environment ​2 ​UR KXXXXX1 ​Co- Curriculum I ​1 ​UR
​GEB2042 ​Management and Organisational Behaviour ​2 ​CD ​GEB2102 Entrepreneurship ​2 ​UR ​LEB1042 ​Academic Writing ​2 ​UR
​GEB2013 ​Business Accounting ​3 ​CD ​GEB2042 ​Principles of Marketing ​2 ​CD ​GEB2163 Management Science ​3 ​CD
​GEB1023
​Economics ​3 ​CD ​GEB2033 ​Financial Management ​3 ​CD ​GEB2173 ​Introduction to Data Mining for Business ​3 ​CSp
​GEB2153 ​Business Law ​3 ​CD ​GEB2253 ​Business Mathematics ​3
​CSp
​ ​Credit Hours 12 ​ ​Credit Hours 14 ​ ​Credit Hours 14

     

SEMESTER 4 ​ ​ ​ SEMESTER 5 ​ ​ ​ SEMESTER 6 ​ ​ ​
​Code ​Courses ​Cr ​G ​Code ​Courses ​Cr ​G ​Code Courses ​Cr G
​MPU3 ​One (1) U3 Course ​2 ​NR ​HEB1012 ​Community Engagement Project ​2 ​NR ​TEB2083 Technopreneruship Team Project ​3 ​CC
​KXXXX1 ​Co- Curriculum II ​1 ​UR ​HEB2033 ​Professional Communication Skills ​3 ​UR ​GEB3073 ​Human Resource Management ​3 ​CD
​HEB1023 Scientific Inquiry​ ​3 ​UR ​FEM2063 ​Data Analytics ​3 ​CC ​XXXxxx3 ​Elective III ​3 ​E
​GEB3103 International Business ​3 ​CD ​XXXxxx3 ​Elective II ​3 ​E ​GEB3203 ​Fundamentals of Strategic Business Analytics ​3 CSp
​XXXxxx3 ​Elective I ​3 ​E ​GEB3193 ​Essentials for Business Intelligence ​3 CSp
​GEB3183 ​Business Statistics ​3 CSp

​ ​Credit Hours 15 ​ ​Credit Hours 14 ​ ​Credit Hours 12

 

SEMESTER 7 ​ ​ ​ SEMESTER 8 ​ ​ ​ ​STUDENT INDUSTRIAL INTERNSHIP PROGRAMME ​ ​ ​
​Code ​Courses ​Cr ​G ​Code ​Courses ​Cr ​G ​Code Courses Cr ​G
GEB3093 ​Strategic Management ​3 ​CD GEB3223 Customer Analytics ​3 CSp IEB3037 ​Student Industrial Training ​7 CC
GEB3213 ​Forecasting Methods for Management ​3 CSp GEB3233 ​Enterprise Risk Management ​3 CSp
GEB3263 ​Decision-Making and Scenarios ​3 CSp GEB3243 ​Law and Ethics of Business Analytics ​3 CSp
GEB3082 Final Year Project I ​2 ​CC GEB4104 ​Final Year Project II ​4 ​CC
​XXXxxx3 ​Elective IV ​3 ​E
​Credit Hours 14 ​ ​Credit Hours 13 ​ ​Credit Hours ​7

 

​​STUDENT INDUSTRIAL INTERNSHIP PROGRAMME
​​Code ​​Courses Cr ​G
IEB3047 ​Student Internship Project

​7

CC
​Credit Hours ​7
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total Credit Hours : 122 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

 

Core Specialisation (CSp) Courses

​Business Analytics ​ ​ ​ ​
​No ​Code ​Course Name ​Cr ​G
​1 ​GEB2173 ​Introduction to Data Mining for Business ​3 ​CSp
​2 ​GEB2253 ​Business Mathematics ​3 ​CSp
​3 ​GEB3183 ​Business Statistics ​3 ​CSp
​4 ​GEB3193 ​Essentials for Business Intelligence ​3 ​CSp
​5 ​GEB3203 ​Fundamentals of Strategic Business Analytics ​3 ​CSp
​6 ​GEB3213 ​Forecasting Methods for Management ​3 ​CSp
​7 ​GEB3263 ​Decision-Making and Scenarios ​3 ​CSp
​8 ​GEB3223 ​Customer Analytics ​3 ​CSp
​9 ​GEB3233 ​Enterprise Risk Management ​3 ​CSp
​10 ​GEB3243 ​Law and Ethics of Business Analytics ​3 ​CSp

 

Electives (E) Courses

Choose any of four (4) of the following courses for Minor Elective I, II, III and IV.

No Code​ Courses​ Cr​ G​
​1 ​GEB3273 Operations Management​ ​3 ​E
​2 ​TEB1073 ​Enterprise Resource Planning ​3 ​E
​3 ​TEB1133 ​Knowledge Management Systems ​3 ​E
​4 ​TEB3043 ​Computer Security ​3 ​E
​5 ​GEB3073 ​IS Strategy Planning ​3 ​E