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​Bachelor of Business Management (Hons)

JPT/BPP(N/345/6/1096)04/26

 

Introduction

This programme provides students with fundamental knowledge and practical skills of management science especially in core business area and business analytics.

 

Throughout the programme, students will develop analytical skills and business mindset to make informed decision in IR 4.0 and synthesizing data for sound business solutions. It is crucial to make informed decisions with the help of business analytics in today's competitive business environment.

 

All students of Business Management will undergo 7 months internship during their final year which will enhance the potential of employability of the students itself.

 

Students will specialise in:

  • Business Analytics

 

What is Business Analytics

  • Business Analytics is the combination of skills, technologies, applications and processes used by organisations to gain insight in to their business based on data and statistics to drive business planning.
  • In the current data driven business landscape, companies generate real-time data to predict future trends for better decision-making and business strategies. Data is used to unlock values for improved business operations.

        

Career Prospect

Job opportunities as Business Analyst (with skills in analytics) in the area of Finance, Marketing, Economics, Management, Actuarial consultant, Risk analyst, Investment analyst, and etc. For example:

  • Data Scientist
  • Quantitative Analyst/Modeler
  • Data Business Analyst
  • Business Analyst Manager Or Consultant
  • Operations Research Analyst
  • Market Research Analyst
  • Technopreneur
  • Product Manager

 

Programme Educational Objective

To Produce Business Professionals and Leaders in Various Sectors Globally


Programme Outcomes

To produce well-rounded graduates with the following outcomes:

  • Apply the knowledge of business management to various sectors
  • Create and develop innovative business management solutions using scientific approaches, best practices in meeting stakeholders’ needs
  • Demonstrate understanding of professional, ethical, moral, legal and social issues toward society & environment
  • Integrate and implement business management solutions in relevant environments
  • Function and communicate effectively in a variety of professional contexts as individual or member of a group
  • Operate and function effectively in multi-disciplinary teams to accomplish a common goal
  • Engage in life-long learning and professional development
  • Demonstrate entrepreneurial skills and business acumen

 

Duration

3 and a half years

  

Graduation Requirements

In order to graduate with the Bachelor in Business Management (Honours), students are required to obtain a minimum of 122 credit hours and a minimum CGPA of 2.00/4.00.  

Summary of Courses Required for​ Graduation 
Course Group (G) Number of Credit Hours
NR    -   National Requirement 10
UR    -   University Requirement 16
CC     -   Core  Common 26
CD     -   Core Discipline 28
CSp   -  Core Specialisation 30
E       - Electives 12
TOTAL

122

 

Programme Curriculum Structure 

SEMESTER 1 ​ ​ ​ SEMESTER 2 ​ ​ ​ SEMESTER 3 ​ ​ ​
​Code ​Courses Cr​ G​ ​Code Courses ​Cr ​G ​Code Courses ​Cr ​G
MPU3122/ MPU3142 ​MPU 1 – TITAS

Bahasa Melayu Komunikasi 2
​2 NR

MPU3112 / MPU3172

​MPU 1 - Hubungan Etnik

Malaysian Studies 3
​2 NR ​MPU2 ​One (1) U2 Course ​2 ​NR
​PEB1012 ​Intro to Oil & Gas Industry and Sustainable Development ​2 ​UR ​CEB1012 ​Health, Safety and Environment ​2 ​UR KXXXXX1 ​Co- Curriculum I ​1 ​UR
​GEB2042 ​Management and Organisational Behaviour ​2 ​CD ​GEB2102 Entrepreneurship ​2 ​UR ​LEB1042 ​Academic Writing ​2 ​UR
​GEB2013 ​Business Accounting ​3 ​CD ​GEB2042 ​Principles of Marketing ​2 ​CD ​GEB2163 Management Science ​3 ​CD
​GEB1023 ​Economics ​3 ​CD ​GEB2033 ​Financial Management ​3 ​CD ​GEB2173 ​Introduction to Data Mining for Business ​3 ​CSp
​GEB2153 ​Business Law ​3 ​CD ​GEB2253 ​Business Mathematics ​3 ​CSp
​ ​Credit Hours 12 ​ ​Credit Hours 14 ​ ​Credit Hours 14

     

SEMESTER 4 ​ ​ ​ SEMESTER 5 ​ ​ ​ SEMESTER 6 ​ ​ ​
​Code ​Courses ​Cr ​G ​Code ​Courses ​Cr ​G ​Code Courses ​Cr G
​MPU3 ​One (1) U3 Course ​2 ​NR ​HEB1012 ​Community Engagement Project ​2 ​NR ​TEB2083 Technopreneruship Team Project ​3 ​CC
​KXXXX1 ​Co- Curriculum II ​1 ​UR ​HEB2033 ​Professional Communication Skills ​3 ​UR ​GEB3073 ​Human Resource Management ​3 ​CD
​HEB1023 Scientific Inquiry​ ​3 ​UR ​FEM2063 ​Data Analytics ​3 ​CC ​XXXxxx3 ​Elective III ​3 ​E
​GEB3103 International Business ​3 ​CD ​XXXxxx3 ​Elective II ​3 ​E ​GEB3203 ​Fundamentals of Strategic Business Analytics ​3 CSp
​XXXxxx3 ​Elective I ​3 ​E ​GEB3193 ​Essentials for Business Intelligence ​3 CSp
​GEB3183 ​Business Statistics ​3 CSp
​ ​Credit Hours 15 ​ ​Credit Hours 14 ​ ​Credit Hours 12

 

SEMESTER 7 ​ ​ ​ SEMESTER 8 ​ ​ ​ ​STUDENT INDUSTRIAL INTERNSHIP PROGRAMME ​ ​ ​
​Code ​Courses ​Cr ​G ​Code ​Courses ​Cr ​G ​Code Courses Cr ​G
GEB3093 ​Strategic Management ​3 ​CD GEB3223 Customer Analytics ​3 CSp IEB3037 ​Student Industrial Training ​7 CC
GEB3213 ​Forecasting Methods for Management ​3 CSp GEB3233 ​Enterprise Risk Management ​3 CSp
GEB3263 ​Decision-Making and Scenarios ​3 CSp GEB3243 ​Law and Ethics of Business Analytics ​3 CSp
GEB3082 Final Year Project I ​2 ​CC GEB4104 ​Final Year Project II ​4 ​CC
​XXXxxx3 ​Elective IV ​3 ​E
​Credit Hours 14 ​ ​Credit Hours 13 ​ ​Credit Hours ​7

 

​​STUDENT INDUSTRIAL INTERNSHIP PROGRAMME
​​Code ​​Courses Cr ​G
IEB3047 ​Student Internship Project

​7

CC
​Credit Hours ​7
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total Credit Hours : 122 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

 

Core Specialisation (CSp) Courses

​Business Analytics ​ ​ ​ ​
​No ​Code ​Course Name ​Cr ​G
​1 ​GEB2173 ​Introduction to Data Mining for Business ​3 ​CSp
​2 ​GEB2253 ​Business Mathematics ​3 ​CSp
​3 ​GEB3183 ​Business Statistics ​3 ​CSp
​4 ​GEB3193 ​Essentials for Business Intelligence ​3 ​CSp
​5 ​GEB3203 ​Fundamentals of Strategic Business Analytics ​3 ​CSp
​6 ​GEB3213 ​Forecasting Methods for Management ​3 ​CSp
​7 ​GEB3263 ​Decision-Making and Scenarios ​3 ​CSp
​8 ​GEB3223 ​Customer Analytics ​3 ​CSp
​9 ​GEB3233 ​Enterprise Risk Management ​3 ​CSp
​10 ​GEB3243 ​Law and Ethics of Business Analytics ​3 ​CSp

 

Electives (E) Courses

Choose any of four (4) of the following courses for Minor Elective I, II, III and IV.

No Code​ Courses​ Cr​ G​
​1 ​GEB3273 Operations Management​ ​3 ​E
​2 ​TEB1073 ​Enterprise Resource Planning ​3 ​E
​3 ​TEB1133 ​Knowledge Management Systems ​3 ​E
​4 ​TEB3043 ​Computer Security ​3 ​E
​5 ​GEB3073 ​IS Strategy Planning ​3 ​E